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On cycling, near-death experiences and content

I biked to work today. Which has nothing to do with this post, except that I biked back, too. My ride home includes a 500-foot climb that pitches up to a 10%+ grade in a few places. No big deal when I...

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Editing for Creativity: How to Enhance the Writer’s Voice

In a world of endless content, innovative copywriting is a great way to catch and keep the attention of the customer. While a creative approach will often draw a bigger audience than simply following...

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Portent Pop Quiz: Isla McKetta on Why Editing is Just as Important As Writing

Sometimes we’re in meeting or on calls with clients and we catch our colleagues saying something worth sharing. So we created the “Portent Pop Quiz” series where we ambush the Portentite and have them...

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